Event Planning + production- Launch of Incanto Bloom NYC

Development + execution of promotional strategies
(Bloomingdale's + Nordstrom)
Brand Positioning strategy
Art Direction/ Package design
Art Direction
Visual Context Development
Event Planning + production
Metropolitan Museum, NYC
Vibiana Cathedral, Los Angeles
Event Planning + production
Metropolitan Museum, NYC
Vibiana Cathedral, Los Angeles
Event Planning + production - US launch of Home Skin Lab
(New Museum, NYC)
Brand repositioning strategy
Art Direction (campaign)
Photoshoot production
Brand repositioning strategy
Art Direction (campaign)
Photoshoot production
Art direction (PR guidelines) / Magazine layout design
Content creatio
Brand awareness
Art installation
Market penetration + brand repositioning strategy (US launch)

Advertising campaign
(shot by Ryan McGinley)
Art direction for all communication tools
Seeding strategy / tastemakers + influencers
Media Planning + buying
Website design + development
Showroom design + production
Event planning + production
Video content creation
Social network strategic integration
Strategic Partnerships

Market penetration + brand repositioning strategy (US launch)

Advertising campaign
(shot by Ryan McGinley )
Art direction for all communication tools
Seeding strategy / tastemakers + influencers
Media Planning + buying
Website design + development
Showroom design + production
Event planning + production
Video content creation
Social network strategic integration
Strategic Partnerships

Market penetration + brand repositioning strategy (US launch)

Advertising campaign
(shot by Ryan McGinley )
Art direction for all communication tools
Seeding strategy / tastemakers + influencers
Media Planning + buying
Website design + development
Showroom design + production
Event planning + production
Video content creation
Social network strategic integration
Strategic Partnerships

Construkt celebrates the cutting-edgefashion of Marithé+François Girbaud through quarterly releases of limited-edition objects created by today's best product designers. Each object pays tribute to a particular innovation of Marithé+Francois Girbaud



Construkt 0
Hidden track
By die gestalten verlag


Construkt 1
United field theory
By dennis askins


Construkt 2
Urban cast-away
By dror benshetrit


Construkt 3
Don't tread on me
By wk interact


Construkt 4
Hanging gardens of pulp
By zoe bradley


Construkt 5
Moment of impact
By jeroen de schriver

Market penetration + brand repositioning strategy (US launch)

Construkt celebrates the cutting-edgefashion of Marithé+François Girbaud through quarterly releases of limited-edition objects created by today's best product designers. Each object pays tribute to a particular innovation of Marithé+Francois Girbaud



Construkt 0
Hidden track
By die gestalten verlag


Construkt 1
United field theory
By dennis askins


Construkt 2
Urban cast-away
By dror benshetrit


Construkt 3
Don't tread on me
By wk interact


Construkt 4
Hanging gardens of pulp
By zoe bradley


Construkt 5
Moment of impact
By jeroen de schriver

Market penetration + brand repositioning strategy (US launch)

Construkt celebrates the cutting-edgefashion of Marithé+François Girbaud through quarterly releases of limited-edition objects created by today's best product designers. Each object pays tribute to a particular innovation of Marithé+Francois Girbaud



Construkt 0
Hidden track
By die gestalten verlag


Construkt 1
United field theory
By dennis askins


Construkt 2
Urban cast-away
By dror benshetrit


Construkt 3
Don't tread on me
By wk interact


Construkt 4
Hanging gardens of pulp
By zoe bradley


Construkt 5
Moment of impact
By jeroen de schriver

Market penetration + brand repositioning strategy (US launch)

Construkt celebrates the cutting-edgefashion of Marithé+François Girbaud through quarterly releases of limited-edition objects created by today's best product designers. Each object pays tribute to a particular innovation of Marithé+Francois Girbaud



Construkt 0
Hidden track
By die gestalten verlag


Construkt 1
United field theory
By dennis askins


Construkt 2
Urban cast-away
By dror benshetrit


Construkt 3
Don't tread on me
By wk interact


Construkt 4
Hanging gardens of pulp
By zoe bradley


Construkt 5
Moment of impact
By jeroen de schriver

Market penetration + brand repositioning strategy (US launch)

Construkt celebrates the cutting-edgefashion of Marithé+François Girbaud through quarterly releases of limited-edition objects created by today's best product designers. Each object pays tribute to a particular innovation of Marithé+Francois Girbaud



Construkt 0
Hidden track
By die gestalten verlag


Construkt 1
United field theory
By dennis askins


Construkt 2
Urban cast-away
By dror benshetrit


Construkt 3
Don't tread on me
By wk interact


Construkt 4
Hanging gardens of pulp
By zoe bradley


Construkt 5
Moment of impact
By jeroen de schriver

Market penetration + brand repositioning strategy (US launch)

Construkt celebrates the cutting-edgefashion of Marithé+François Girbaud through quarterly releases of limited-edition objects created by today's best product designers. Each object pays tribute to a particular innovation of Marithé+Francois Girbaud



Construkt 0
Hidden track
By die gestalten verlag


Construkt 1
United field theory
By dennis askins


Construkt 2
Urban cast-away
By dror benshetrit


Construkt 3
Don't tread on me
By wk interact


Construkt 4
Hanging gardens of pulp
By zoe bradley


Construkt 5
Moment of impact
By jeroen de schriver

Creative ideation
Event planning and production - launch of NYC/Soho flagship store
Art Direction / communication tools (Jeremy Scott partnership)
Strategic positioning consultancy
US market penetration strategy
Art Direction / brand identity + advertising campaign
Design + development of communication tools
Advertising campaign
Website design + development
Strategic Partnerships (Unicef/Rain Forest Foundation)
Media Planning
Content creation

2008-09 Volvic+Unicef Campaign

Brand repositioning strategy
Art Direction (campaign)
Photoshoot production


2010 Volvic+ Rainforest Campaign
Design + development of all communication/press tools
Guerilla Marketing strategy development + implementation
Event planning + production
Content creation
Strategic Partnerships
Promotional strategies
Package Design
Communication + promotional strategies
Art Direction (campaign + communication tools)
Event planning + production
Brand Awareness strategy /
US market penetration
Overall brand identity
(including naming + package design)
Art Direction
Website design + production
Promotional strategy concept + development + production
Event Planning + production
Visual rebranding strategy
Art Direction / Retail environment + communication tools
Art Direction / Label Design
Art Direction / Package Design

Overall market penetration Strategy / US brand awareness campaign
Advertising campaign
(shot by Ben Watts) concept + production
Art Direction / brand identity /
design of all communication tools
Content Creation
Promotional strategies - concept + execution

Strategic Planning / US brand awareness campaign
Art Direction / design of all communication tools
Design of retail environments
Concept
Art Direction / Layout design
Photoshoot production
Art Direction / Package Design

Overall brand identity (naming, design of all communication tools)
Advertising campaign
Media Planning + buying
Showroom design + production
*Design Award - 2007

Creative Direction

Event Design

Event Production